18,000+ real decisions. 3,000+ CEOs.

The insights in CEO Decisions are not drawn from opinion or theory, they are built on one of the most comprehensive datasets ever assembled on executive leadership: more than 18,000 real strategic decisions made by over 3,000 CEOs, from 1,000 companies, across four decades of corporate reporting. 

This dataset spans multiple economic cycles, technological waves, and regulatory regimes, capturing how leaders actually behaved during periods of boom, bust, crisis, and recovery. 

Because the data traces real patterns across globalisation phases, financial crashes, and the digital era, the frameworks and recommendations in this book reflect what CEOs genuinely did when it mattered most, not what they said they would do, and not what business school case studies suggest they should have done. 

The result is a body of evidence substantial enough to reveal recurring challenge patterns, decision tendencies, and the strategic moves that consistently separated leaders who compounded their impact from those whose tenures were quickly forgotten. 

For any executive serious about making their defining decisions with discipline and confidence, this dataset provides a rare and credible foundation,  the closest thing available to a field guide written by thousands of leaders who have already walked the path ahead.